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BISMUTH OXYCHLORIDE: WHAT YOU NEED TO KNOW

August 20, 2019

You may be thinking ‘what the heck is bismuth oxychloride??’ or you may have heard ALOT about this controversial ingredient and have sent us your questions. Either way, in today’s blog, we chat about:

  • What is Bismuth Oxychloride?
  • Can it cause allergic reactions? Is it safe?
  • Why we use it in some of our shades.
  • Important tips for reading ingredient labels.
  • Our ingredient standards + our favorite ingredient-vetting resources.

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CRYSTALS: THE SCIENCE BEHIND THE SPIRITUAL

August 15, 2019

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OUR PALETTES: HOW TO CHOOSE

OUR PALETTES: HOW TO CHOOSE

August 07, 2019 1 Comment

We get asked almost daily “how do I choose between your eyeshadow palettes?!” So, we’ve put together a little guide to help you make up your mind!  

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THE NEW, STRICTER ‘CLEAN AT SEPHORA’

THE NEW, STRICTER ‘CLEAN AT SEPHORA’

July 30, 2019

Sephora is refining what clean means to them by expanding their no-no list to 50 ingredients that all ‘Clean at Sephora’ products must be formulated without!

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Plastic Free July (And Beyond)

Plastic Free July (And Beyond)

July 23, 2019

We’re here with tips and truths for your Plastic-Free July (and beyond). Keep reading for:

  • Why this movement matters
  • The truth about recycling
  • How to cut down your plastic usage
  • Recycling tips & truths

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Mercury Retrograde with Āether Beauty

July 17, 2019

It’s that time again - computer glitches, flight delays, emotional ups and downs, texts from your ex: Mercury Retrograde has arrived. While many of us know retrograde as the ultimate disruptor, downer, chaos-creator, we’re here to give you some tips to turn that darkness into light!

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Cruelty-Free: What You Need to Know

Cruelty-Free: What You Need to Know

July 08, 2019

As a cruelty-free & vegan brand, we want to do everything we can to end animal cruelty in cosmetics. We're here to share the truth and help you make informed, aligned, and compassionate buying decisions

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Summer Solstice is Back: 3 Golden-Hour Looks

July 02, 2019

Summer is here! And our Summer Solstice palette is back in stock just in time for bonfires at sundown and dancing until dawn. 

To celebrate its return, we're showing you how to create three star-dusted Summer Solstice looks

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The Truth About Mica

The Truth About Mica

June 25, 2019

We use a combination of natural and synthetic mica. When we use natural mica, we source only from suppliers in the US or Malaysia. These areas have (and enforce) ethical labor standards which prevent the use of child labor. We avoid all mica from India or Madagascar where labor standards are unregulated and child labor is rampant. 

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Āether Beauty Turns 1!

June 20, 2019

Today’s a special day for us – Āether Beauty’s 1st anniversary! To celebrate, we sat down with our Founder, Tiila to chat about how it all started, the highs, the lows, and what’s coming next!

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Why We're a Benefit Corporation

June 12, 2019

We're so proud to have Aether Beauty recognized as a Benefit Corporation. We're fully and completely aligned with their mission to use business as a force for public good

Good for you + good for your skin + good for the planet #goodvibesbeauty

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What I Learned As a Product Developer at Sephora

June 06, 2019 2 Comments

Today we're sitting down with our Tiila Abbitt, Āether Beauty Founder, to chat about:

    • Her learnings as a Product Developer at Sephora
    • How it led her to start Āether Beauty
    • What's next at Āether Beauty *Exciting News!*

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