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Āether Beauty Turns 1!

June 20, 2019

Today’s a special day for us – Āether Beauty’s 1st anniversary! To celebrate, we sat down with our Founder, Tiila to chat about how it all started, the highs, the lows, and what’s coming next!

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Why We're a Benefit Corporation

June 12, 2019

We're so proud to have Aether Beauty recognized as a Benefit Corporation. We're fully and completely aligned with their mission to use business as a force for public good

Good for you + good for your skin + good for the planet #goodvibesbeauty

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What I Learned As a Product Developer at Sephora

June 06, 2019 2 Comments

Today we're sitting down with our Tiila Abbitt, Āether Beauty Founder, to chat about:

    • Her learnings as a Product Developer at Sephora
    • How it led her to start Āether Beauty
    • What's next at Āether Beauty *Exciting News!*

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    Natural vs Synthetic: Our Vetting Process

    Natural vs Synthetic: Our Vetting Process

    May 28, 2019

    Natural is good, synthetics are evil. Sound familiar? While we are all about non-toxic, organic, sustainable clean beauty, sometimes natural is not the best option. Keep reading for: 

    • Synthetic vs Natural: what do these terms even mean?
    • Does natural = non-toxic?
    • The synthetics we use and why - our vetting process. 

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    What Makes An Eyeshadow Great - With Cassandra McClure

    May 21, 2019

    Cassandra's advice: choose an eyeshadow that applies easily with just one swipe, or that has a coverage that’s very buildable. One swipe of the shadow should give you the pigment you’re looking for, or at least a base to keep building up the color with.

    On Āether Beauty: the formulas are very creamy and soft – just a light touch will give you major color payoff. 

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    Summer Solstice: The Shades Brought to Life

    Summer Solstice: The Shades Brought to Life

    May 15, 2019

    What we see in these photos is what we wish for you: to feel beautiful, free, uninhibited, and full of joy and light. Read on to see:

    • The shades brought to life through Chelsea's gorgeous self.
    • Tips on how to wear the shimmers, mattes, metallics, duo-chromes, and satin shades in your palette. Plus, 
    • How to embody the Summer Solstice energies in your life.

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    Zero Waste - How We Do It

    Zero Waste - How We Do It

    May 08, 2019

    Today we're diving into the Āether to show you how we created the industry's first fully sustainable, #zerowaste eyeshadow palette. 

    Why does this matter? Waste and plastic pollution is a massive problem in every industry, but did you know that the cosmetics industry alone takes up 1/3 of all landfill space and produces over 120 billion units of packaging?

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    7 Non-Vegan Ingredients in Most Eyeshadows (And What We Use Instead)

    7 Non-Vegan Ingredients in Most Eyeshadows (And What We Use Instead)

    April 29, 2019

    With all the buzz around vegan cosmetics, it may seem like all your fave makeup items are probably vegan. Because really, what animal product could you possibly need in your eyeshadow? While it’s true, vegan options are growing (by 175% in the last 5 years according to GNPD), the truth is, animal by-products are still very common in cosmetics.

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    Meet Our Newest Supercharged Shadow Palette: Summer Solstice

    Meet Our Newest Supercharged Shadow Palette: Summer Solstice

    April 22, 2019

    Today we’re celebrating Earth Day with the launch of our third crystal-infused eyeshadow palette, Summer Solstice. It is, as always, fully recyclable, completely sustainable, and 100% vegan & cruelty-free. Shadows created to honor and protect this beautiful planet we call home.

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    I'm Coming Out

    I'm Coming Out

    February 22, 2019

    Zero Waste Beauty Is Possible

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