Get 25% off site wide with code: MAYLOVE. Sale ends 5/31. Some restrictions apply.

THE TOP 11 NON-VEGAN INGREDIENTS FOUND IN CHEEK PRODUCTS

THE TOP 11 NON-VEGAN INGREDIENTS FOUND IN CHEEK PRODUCTS

May 28, 2020

Whether cream or powder, clean or conventional, most cheek products still contain animal-derived ingredients. And to make things even murkier, most non-vegan ingredients can be labeled in multiple different ways and are super hard to spot. So, we’ve put together a list of the most common ingredients to watch for on your blush and highlighter labels!

Read More

WHY WE INFUSE FLOWERS INTO OUR PALETTES

WHY WE INFUSE FLOWERS INTO OUR PALETTES

May 20, 2020

In honor of the lonnng-awaited arrival of warmer weather, we’re chatting about our favorite part of the rising temps - Flowers! Besides being gorgeous to look at, they're incredibly restorative for the skin. 

We’ve infused Organic Flower Oils into two of our best-selling palettes, the Rose Quartz Crystal Gemstone Palette & the Amethyst Crystal Gemstone Palette. And for the month of May, they’re BOTH 25% OFF! Just use code MAYFLOWERS at checkout to redeem.

Read More

Is Clean Beauty Safer Beauty?

Is Clean Beauty Safer Beauty?

May 14, 2020

Today we’re chatting about what makes beauty products safe (as in bacteria-free) – in both the clean and conventional world. Keep reading for: 

  • What is Clean Beauty and how did it start?
  • But is clean beauty a scam?
  • The safety of clean beauty (and all beauty)
  • Why preservation & how it works
  • True or false: conventional beauty is preserved well and clean beauty isn't
  • The types of preservatives & how we preserve our products

Read More


THE ALL YOU NEED IS LOVE BUNDLE

THE ALL YOU NEED IS LOVE BUNDLE

May 06, 2020

In honor of Mother’s Day, we’ve created our new Limited-Edition All You Need is Love bundle: a crystal-infused, ode-to-pink trio to gift or split #oneforyouoneforme. Because all you need is love – well, and maybe some crystal-charged blushes, shadows, and highlighters ;)

A $140 value for just $100, plus free shipping! 

The All You Need Is Love Bundle includes:

  • Rose Quartz Crystal Gemstone Palette
  • Supernova Pink Crushed Diamond Highlighter
  • Rose Quartz Crystal Charged Cheek Palette 

Read More

HOW HEMP HEALS THE PLANET

HOW HEMP HEALS THE PLANET

April 29, 2020

In an ode to our new hemp-infused Joshua Tree Palette, we’re talking all things hemp -  the miracle plant that not only gives a gorgeous glow to our shadows, but is truly transformative for the environment. Keep reading for all the ways that hemp benefits this beautiful planet we call home!  

Read More

Spilling the Tea on our NEW Joshua Tree Palette

Spilling the Tea on our NEW Joshua Tree Palette

April 22, 2020

Inspired by the rainbow vistas of the Mojave Desert. IG-worthy sunsets, sprawling sandscapes, and the juxtaposition of sharp-angled Joshua Trees with bright, calming wildflowers. Our new Joshua Tree Palette is an elevated rainbow that captures the artful magic of the stunning Mojave Desert landscape.

Read More


The Slow Beauty Movement

The Slow Beauty Movement

April 14, 2020

Slow beauty, much like slow fashion, is a more thoughtful and aligned approach to producing and consuming cosmetics. It means taking the time to evaluate our beauty products’ impact on the planet, on people, and on animals.

It means choosing consciously and producing sustainably for better quality, ethically-created products that aren’t just a try-and-toss impulse buy. It means sustainability for the planet, but also joy for the individual.

Read More

WHAT YOU NEED TO KNOW ABOUT OUR NEW! CRYSTAL CHARGED CHEEK PALETTES

WHAT YOU NEED TO KNOW ABOUT OUR NEW! CRYSTAL CHARGED CHEEK PALETTES

April 08, 2020

Bathed in radiance, dusted in luminosity, gilded in glow – the Crystal Charged Cheek Palettes are the rosy-cheeked answers to your crystal infused prayers!

These supernatural cheek palettes come with 2 soft-focus blushes and 1 luminous highlighter that builds effortlessly and blends seamlessly. Every shade can be worn on its own or blended together for a multidimensional sheen. Available exclusively on our site and Sephora online

Read More

Silver Linings of The Pandemic: Finding Light in The Dark

Silver Linings of The Pandemic: Finding Light in The Dark

April 02, 2020

The best way to combat the darkness: be the light! In a situation like this, with so much fear and uncertainty, how can we shift our perspective to see the pockets of light, to find lessons in the gloom? 

Keep reading for:

  • Some silver linings of this pandemic
  • Lessons to take with us when this is all over
  • How we're giving back to help fight this pandemic and heal the planet 

Read More


#NOSACRIFICEBEAUTY CHALLENGE & GIVEAWAY

#NOSACRIFICEBEAUTY CHALLENGE & GIVEAWAY

March 25, 2020

For all of March we’ve had beauty bloggers and makeup artists take over our Instagram stories to share what they won’t sacrifice for beauty. Now we’d love to hear from you!  

Take part in our #nosacrificebeautychallenge by sharing what you won’t sacrifice for beauty and enter to win a MAJOR collection of Āether Beauty products! 

Read More

OUR PALETTES: HOW TO CHOOSE

OUR PALETTES: HOW TO CHOOSE

March 23, 2020 1 Comment

We get asked almost daily “how do I choose between your eyeshadow palettes?!” So, we’ve put together a little guide to help you make up your mind!  

Read More

Spring Equinox: What it Means + SURPRISE SALE

Spring Equinox: What it Means + SURPRISE SALE

March 17, 2020

We’re entering Spring during the most surreal season of most of our lives. Many of us are stuck at home and overall the energy doesn’t feel very springy. So, we’re here with some much-needed light and perspective for the new season! 

    Read More



    1 2 3 5 Next »