Silver Linings of The Pandemic: Finding Light in The Dark

Silver Linings of The Pandemic: Finding Light in The Dark

April 02, 2020

The best way to combat the darkness: be the light! In a situation like this, with so much fear and uncertainty, how can we shift our perspective to see the pockets of light, to find lessons in the gloom? 

Keep reading for:

  • Some silver linings of this pandemic
  • Lessons to take with us when this is all over
  • How we're giving back to help fight this pandemic and heal the planet 

Read More

#NOSACRIFICEBEAUTY CHALLENGE & GIVEAWAY

#NOSACRIFICEBEAUTY CHALLENGE & GIVEAWAY

March 25, 2020

For all of March we’ve had beauty bloggers and makeup artists take over our Instagram stories to share what they won’t sacrifice for beauty. Now we’d love to hear from you!  

Take part in our #nosacrificebeautychallenge by sharing what you won’t sacrifice for beauty and enter to win a MAJOR collection of Āether Beauty products! 

Read More

OUR PALETTES: HOW TO CHOOSE

OUR PALETTES: HOW TO CHOOSE

March 23, 2020 1 Comment

We get asked almost daily “how do I choose between your eyeshadow palettes?!” So, we’ve put together a little guide to help you make up your mind!  

Read More


Spring Equinox: What it Means + SURPRISE SALE

Spring Equinox: What it Means + SURPRISE SALE

March 17, 2020

We’re entering Spring during the most surreal season of most of our lives. Many of us are stuck at home and overall the energy doesn’t feel very springy. So, we’re here with some much-needed light and perspective for the new season! 

    Read More

    Crystal Charged Cheek Palettes Are Coming!

    Crystal Charged Cheek Palettes Are Coming!

    March 12, 2020

    These supernatural Blush Palettes come with two soft-focus blushes and one luminous highlighter that builds effortlessly and blends seamlessly. Shades can be worn individually or blended together for a multidimensional sheen. 

    Infused with rosehip oil for radiant, glowing skin and ethically-sourced crystals for that #litfromwithin luminescence. And of course, they're fully recyclable and sustainably packaged #expectnothingless

    Read More

    THE DARK SIDE OF THE LIGHT-FILLED CRYSTALS WE LOVE

    THE DARK SIDE OF THE LIGHT-FILLED CRYSTALS WE LOVE

    March 05, 2020

    It’s sort of an oxymoron situation: we use crystals for healing, transformation, beauty, and wellness, yet some crystals can also be the source of incredible human suffering and planetary degradation. So, what’s the answer? Keep reading for:

    • The crystal craze
    • The dark side of crystals
    • How we source our crystals
    • The physical & metaphysical benefits of all the crystals we use
    • How to find ethically-sourced crystals
    • What you can do about this issue

    Read More


    BIOPLASTICS: ALL YOUR Q’S ANSWERED

    BIOPLASTICS: ALL YOUR Q’S ANSWERED

    February 20, 2020

    So, bioplastics – where did that topic come from? Well, we've gotten this question a few times from you - the super discerning, dig-deep-for-truth beautiful people that you are! You've seen bioplastics pop up in beauty packaging, you want to know the whole truth, and we are so here for it!

    Keep reading for:

    • What is bioplastic, how is it made, & why was it created?
    • Are bioplastics the answer? The drawbacks.
    • Biodegradable vs degradable vs compostable vs recyclable
    • Where to send bioplastic/plastic when we’re done with it
    • How to reduce our plastic usage overall 

    Read More

    GET THE LOOK: VDAY EDITION

    GET THE LOOK: VDAY EDITION

    February 13, 2020

    Whether you're celebrating your love for yourself or for someone else this Vday, let's take this chance to bring a little crystal-infused love and light to our beauty looks! 

    In an ode to all things love, we’ve put together a little collection of your most romantic looks using our three favorite love-inspired products:

    • The OG Rose Quartz Crystal Gemstone Palette
    • Our new Supernova Crushed Pink Diamond Highlighter, and
    • Our new Radiant Ruby Lip Crème (available only at Sephora online)!

    Read More

    IS PACKAGING THE NEW CLEANWASHING?

    IS PACKAGING THE NEW CLEANWASHING?

    February 06, 2020

    In today’s blog, we’re telling the truth about cosmetic packaging, and helping you decipher the truth from the claims when it comes to sustainability. Keep reading for:

    • The current packaging situation in beauty
    • Terracycle: the end-all solution or a band-aid?
    • Why we use Terracycle
    • Why recycling began in the first place
    • How we do sustainability
    • The never-recyclable packaging elements to watch out for

    Read More


    TERRACYCLE X ĀETHER BEAUTY: HOW TO RECYCLE YOUR BEAUTY BUYS

    TERRACYCLE X ĀETHER BEAUTY: HOW TO RECYCLE YOUR BEAUTY BUYS

    January 29, 2020

    As creators of the world’s first fully-recyclable eyeshadow palette and first fully recyclable & 100% recycled plastic lip component, we take sustainable packaging seriously. In fact, we refuse to launch any product until we’ve found a fully recyclable, sustainable way to package it.  

    That’s why we’re so excited to announce our new partnership with Terracycle, a recycling company that’s taking waste-transformation to the next level!

    Read More

    The Truth About Cleanwashing

    The Truth About Cleanwashing

    January 23, 2020 2 Comments

    There’s a trend in the beauty world at the moment to bash clean beauty. And while much of the uproar is just plain mind-boggling and uninformed, there is a nugget of truth that we want to address. And that topic is ‘Cleanwashing’. In today’s blog we’re chatting about: 

    • What does clean mean?
    • What is cleanwashing? And how to spot it.
    • How to vet products and choose truly clean
    • The ingredients to look for & avoid 
    • Our stance on clean
    • Clean at Sephora: is it cleanwashing?
    • What you can do for safer, cleaner beauty

    Read More

    RADIANT RUBY LIP CRÈME: YOUR LIPS’ NEW LASTING LOVE

    RADIANT RUBY LIP CRÈME: YOUR LIPS’ NEW LASTING LOVE

    January 16, 2020 1 Comment

    Lip Crème noun

    Lip \ˈkrem

    A super-hydrating blend between a full-color liquid lip and a non-sticky lip gloss, our Radiant Ruby Lip Crème is the deliciously decadent, lip-loving, crystal infused elixir your pout has been missing.  

    Read More



    1 2 3 4 Next »