Summer Solstice is Back: 3 Golden-Hour Looks
Summer is here! And our Summer Solstice palette is back in stock just in time for bonfires at sundown and dancing until dawn.
To celebrate its return, we're showing you how to create three star-dusted Summer Solstice looks
The Truth About Mica
Āether Beauty Turns 1!
Why We're a Benefit Corporation
We're so proud to have Āether Beauty recognized as a Benefit Corporation. We're fully and completely aligned with their mission to use business as a force for public good.
Good for you + good for your skin + good for the planet #goodvibesbeauty
What I Learned As a Product Developer at Sephora
Today we're sitting down with our Tiila Abbitt, Āether Beauty Founder, to chat about:
- Her learnings as a Product Developer at Sephora
- How it led her to start Āether Beauty
- What's next at Āether Beauty *Exciting News!*
Natural vs Synthetic: Our Vetting Process
Natural is good, synthetics are evil. Sound familiar? While we are all about non-toxic, organic, sustainable clean beauty, sometimes natural is not the best option. Keep reading for:
- Synthetic vs Natural: what do these terms even mean?
- Does natural = non-toxic?
- The synthetics we use and why - our vetting process.
What Makes An Eyeshadow Great - With Cassandra McClure
Cassandra's advice: choose an eyeshadow that applies easily with just one swipe, or that has a coverage that’s very buildable. One swipe of the shadow should give you the pigment you’re looking for, or at least a base to keep building up the color with.
On Āether Beauty: the formulas are very creamy and soft – just a light touch will give you major color payoff.
Summer Solstice: The Shades Brought to Life
What we see in these photos is what we wish for you: to feel beautiful, free, uninhibited, and full of joy and light. Read on to see:
- The shades brought to life through Chelsea's gorgeous self.
- Tips on how to wear the shimmers, mattes, metallics, duo-chromes, and satin shades in your palette. Plus,
- How to embody the Summer Solstice energies in your life.
Zero Waste - How We Do It
Today we're diving into the Āether to show you how we created the industry's first fully sustainable, #zerowaste eyeshadow palette.
Why does this matter? Waste and plastic pollution is a massive problem in every industry, but did you know that the cosmetics industry alone takes up 1/3 of all landfill space and produces over 120 billion units of packaging?
7 Non-Vegan Ingredients in Most Eyeshadows (And What We Use Instead)
