Mercury Retrograde Sale. Get 30% off the Amethyst Palette with code: RETROGRADE Valid from: 2/16-3/9.

Natural vs Synthetic: Our Vetting Process

Natural vs Synthetic: Our Vetting Process

May 28, 2019

Natural is good, synthetics are evil. Sound familiar? While we are all about non-toxic, organic, sustainable clean beauty, sometimes natural is not the best option. Keep reading for: 

  • Synthetic vs Natural: what do these terms even mean?
  • Does natural = non-toxic?
  • The synthetics we use and why - our vetting process. 

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What Makes An Eyeshadow Great - With Cassandra McClure

May 21, 2019

Cassandra's advice: choose an eyeshadow that applies easily with just one swipe, or that has a coverage that’s very buildable. One swipe of the shadow should give you the pigment you’re looking for, or at least a base to keep building up the color with.

On Āether Beauty: the formulas are very creamy and soft – just a light touch will give you major color payoff. 

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Summer Solstice: The Shades Brought to Life

Summer Solstice: The Shades Brought to Life

May 15, 2019

What we see in these photos is what we wish for you: to feel beautiful, free, uninhibited, and full of joy and light. Read on to see:

  • The shades brought to life through Chelsea's gorgeous self.
  • Tips on how to wear the shimmers, mattes, metallics, duo-chromes, and satin shades in your palette. Plus, 
  • How to embody the Summer Solstice energies in your life.

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Zero Waste - How We Do It

Zero Waste - How We Do It

May 08, 2019

Today we're diving into the Āether to show you how we created the industry's first fully sustainable, #zerowaste eyeshadow palette. 

Why does this matter? Waste and plastic pollution is a massive problem in every industry, but did you know that the cosmetics industry alone takes up 1/3 of all landfill space and produces over 120 billion units of packaging?

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7 Non-Vegan Ingredients in Most Eyeshadows (And What We Use Instead)

7 Non-Vegan Ingredients in Most Eyeshadows (And What We Use Instead)

April 29, 2019

With all the buzz around vegan cosmetics, it may seem like all your fave makeup items are probably vegan. Because really, what animal product could you possibly need in your eyeshadow? While it’s true, vegan options are growing (by 175% in the last 5 years according to GNPD), the truth is, animal by-products are still very common in cosmetics.

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Meet Our Newest Supercharged Shadow Palette: Summer Solstice

Meet Our Newest Supercharged Shadow Palette: Summer Solstice

April 22, 2019

Today we’re celebrating Earth Day with the launch of our third crystal-infused eyeshadow palette, Summer Solstice. It is, as always, fully recyclable, completely sustainable, and 100% vegan & cruelty-free. Shadows created to honor and protect this beautiful planet we call home.

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I'm Coming Out

I'm Coming Out

February 22, 2019

Zero Waste Beauty Is Possible

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