July 02, 2019
Summer is here! And our Summer Solstice palette is back in stock just in time for bonfires at sundown and dancing until dawn.
To celebrate its return, we're showing you how to create three star-dusted Summer Solstice looks
June 25, 2019
June 20, 2019
June 12, 2019
We're so proud to have Āether Beauty recognized as a Benefit Corporation. We're fully and completely aligned with their mission to use business as a force for public good.
Good for you + good for your skin + good for the planet #goodvibesbeauty
June 06, 2019
Today we're sitting down with our Tiila Abbitt, Āether Beauty Founder, to chat about:
May 28, 2019
Natural is good, synthetics are evil. Sound familiar? While we are all about non-toxic, organic, sustainable clean beauty, sometimes natural is not the best option. Keep reading for:
May 21, 2019
Cassandra's advice: choose an eyeshadow that applies easily with just one swipe, or that has a coverage that’s very buildable. One swipe of the shadow should give you the pigment you’re looking for, or at least a base to keep building up the color with.
On Āether Beauty: the formulas are very creamy and soft – just a light touch will give you major color payoff.
May 15, 2019
What we see in these photos is what we wish for you: to feel beautiful, free, uninhibited, and full of joy and light. Read on to see:
May 08, 2019
Today we're diving into the Āether to show you how we created the industry's first fully sustainable, #zerowaste eyeshadow palette.
Why does this matter? Waste and plastic pollution is a massive problem in every industry, but did you know that the cosmetics industry alone takes up 1/3 of all landfill space and produces over 120 billion units of packaging?
April 29, 2019
April 22, 2019
February 22, 2019