Today we're chatting about our status as a Benefit Corp and what that means! Keep reading to learn more about:
Benefit Corporations are businesses who are committed to higher standards of purpose, accountability, and transparency. Where traditional corporations use profit as the primary factor in decision-making, Benefit Corps consider their impact on the environment, society, workers, and the community in addition to profit.
They are built to balance profit and purpose.
While we're passionate about creating beautiful, non-toxic, supercharged cosmetics, we’re just as passionate about making this earth (and this industry) a better place. We won’t create a single product unless it’s fully recyclable, completely sustainable, and 100% vegan & cruelty-free.
We're so proud to have Āether Beauty registered as a Benefit Corporation. We're fully and completely aligned with their outlook to use business as a force for public good.
Good for you + good for your skin + good for the planet #goodvibesbeauty
You trust us with your skin and we take that seriously. Āether Beauty is not just a shimmery lid or an illuminated cheekbone, it’s lasting skin benefits with nourishing, good-for-you ingredients.
We source only the highest quality non-toxic, sustainable, vegan ingredients for #beautyinsideandout. That gorgeous smoky eye now, with zero toxic effects down the road.
Some of our favorite skin-healing ingredients:
Our shadows are also infused with crystals to illuminate the skin + transform on a deeper level. Rose Quartz, Diamond, Amethyst, Tourmaline, Ruby, Amber, Topaz, and Sapphire help to awaken you to your power, your purpose, and bring light to your spirit.
To read more about our ingredient standards, visit our blog.
We want you to feel good about buying Āether Beauty products, knowing that your choice is a positive step for the planet. We consider how every element of our products impact the environment, the animals, and local communities.
The staggering and very real truth: the cosmetic industry produces over 120 billion units of packaging every year, making up 1/3 of all landfill waste! Doesn't that statistic just hurt your heart?
This is why we launched the industry’s first zero-waste eyeshadow palette. We want to show that zero-waste is possible - to change the wasteful reality of the cosmetics industry once and for all.
Zero waste includes every area of our product. Everything from our packaging to our shipping material is 100% recyclable and all paper components are created with FSC-Certified paper. FSC-certified means: the paper is sourced from wood suppliers who “prevent pollution, protect habitat, plant more trees than are harvested, and avoid displacing native peoples, and harming wildlife.”
We also moved away from conventional design by removing all magnets and mirrors from our palettes. Neither can be recycled and magnets are very unethical in their production – more on that below.
For details on how we do zero-waste, plus how to recycle your palette, visit this blog.
To us, ‘good for the planet’ includes our impact on all living beings. Our commitment is to do no harm to humans, animals, or this planet. That’s why our products will always be certified cruelty-free and vegan. We will never test on animals and we ban all animal-derived ingredients from our products.
Third, and just as importantly, is our impact on the larger community. From our ingredients to our packaging & production, our choices make a big difference in communities across the globe.
All our ingredients are ethically & sustainably sourced, organic, and certified fair-trade wherever possible. Two ingredients that have an immensely negative effect on communities when not sourced sustainably:
All our palm-oil derived ingredients are certified sustainably sourced. They include an RSPO certificate to validate that no deforestation, land burning, or exploitation of workers or local communities were involved.
Because of this, we use a combination of synthetic and natural mica. We source our natural mica from the US or Malaysia and avoid all mica from India to ensure that child labor is not involved. In some cases, we use a safe synthetic version to ensure purity and origin. Though it’s more expensive, it’s 100% worth it to know our products are child-labor-free.
For more information on how we choose natural vs synthetic, read our blog.
Why we removed magnets from our packaging: magnets are made from ‘Rare Earth’ elements, and their processing involves huge amounts of carcinogenic toxins. These toxins are pumped into bodies of water, often near city centers or local communities. In Baotou alone, 10 million tons of toxic waste are produced every year from rare earth processing.
We won’t use any ingredient, component, or supplier that is involved in human rights violations or unsustainable practices.
Our products are made in the US, Canada, and/or Europe. We only produce in regions and facilities where we can ensure the ethical treatment of workers, and the quality & consistency of our products.
We visit our manufacturing facilities regularly. We know the people formulating and producing our products and we see their healthy, safe, and ethical workplace firsthand.
Āether Beauty’s purpose is to leave the world better than we found it. We donate 1% of all product sales to non-profits that are making meaningful progress in causes we believe in. We support charities representing all of the elements: earth, air, fire, water, and aether.
The Charities We've Partnered With So Far
Our Charity Partner Going Forward
For our Summer Solstice palette + all products going forward, we’ll be partnering with 1% For The Planet. We donate 1% of all Āether Beauty sales to their diverse environmental initiatives in climate, food, pollution, water, and wildlife.
1% For The Planet is a collective of businesses and individuals who give 1% of their gross revenue to charity, whether they’re profitable or not. The money is then given to high-impact non-profits who are making real change.
To date, 1% For The Planet has helped direct $200 million to environmental non-profits around the world. We are so happy to be a part of this collective that's making real impact globally.
Thanks for tuning into our blog and for supporting businesses that work as a force for good!
-Āether Beauty xo
A month-long compassion challenge, Veganuary is your chance to try out the vegan life for the month of January. While it started with just food, Veganuary is broadening its horizons to include vegan beauty, skincare, and fashion. Keep reading to find out:
The first new moon of 2021 falls in the steadfast, tireless, goal-oriented sign of Capricorn. As a cardinal earth sign, Capricorn is the initiator of projects – always presenting groundbreaking new ideas, and working hard to bring them to fruition.
New Moons are a time for recharging, resetting, and planning for the month ahead. It’s a time of new beginnings and direction changes. With Capricorn in charge this month, we’re inspired to #makeithappen, achieve our goals, and lay the groundwork for our future.
In our new face-half-covered life, why not kick up the shadow drama a notch, get creative and maybe a touch theatrical (even if it’s only seen by you)? Keep reading for 10 of our favorite Amethyst Crystal Gemstone Palette looks – our Amethyst-infused, deliciously regal, ode to the color purple.