Say hello to our Supernova Crushed Yellow Diamond Highlighter. It’s a bright gold yellow diamond-infused highlighter that’s beautiful for anyone craving a gilded glimmer, but specifically designed for deeper skin tones.
The texture is super soft, buttery, and deliciously blendable for that lustrous, twinkling, touched-by-the-sun golden glow. And with real diamonds built-in, you’ll quite literally shine like a canary yellow diamond.
And as always, it’s non-toxic, vegan, cruelty-free, and fully recyclable.
Up until now, clean highlighters have lagged way behind conventional highlighters. Why? The most beautiful, shimmering conventional highlighters are made in a process called a ‘slurry’- basically a wet formula that’s extracted through a machine to create a dry texture. The process removes back-filler shades and creates that ultimate blinding sparkle. The problem is, the ingredients used in a slurry are far from clean and there was no way to ‘cleanify’ the process.
But after 2 years of experimentation, we developed a clean version of a slurry that resulted in the pure sparkle, glistening shine you see in our highlighters – that effervescent glow factor that rivals the best conventional products (except clean, vegan, sustainable, and packed with nourishing, skin-loving ingredients).
Most highlighters out there are created with either an icy, silvery finish or a frosty pink tone – shades that cast grey on deeper skin tones. This highlighter is designed with golden yellow undertones to flatter and illuminate melanized skin tones.
Finding flattering shades is one thing. But women of color have been dealt an unfair hand when it comes to ingredients too. Researchers have found that women of color are disproportionally exposed to higher levels of toxic chemicals in cosmetics than white women. The EWG found that 1 in 12 beauty products marketed towards black women “ranked highly hazardous” on their scoring system.
This is why we wanted to create a stunningly beautiful, high-wattage, soft, blendable, diamond-infused, nourishing highlight for women of color with zero toxins or animal by-products – no sacrifices of any kind.
Makeup Artist Delina Medhin
With skin-illuminating ingredients and real yellow diamond powder, these highlighters are gorgeous anywhere you crave a golden glow. Along the visage, down the décolletage, across your lids, and anywhere you want some extra shine!
Creative tips from Makeup Artist Delina Medhin: mix highlighter with a few drops of body oil for an all-over body shimmer, dust on top of lipstick, or apply under your foundation for a lit-from-within glow.
Diamonds help stimulate collagen production, reduce the appearance of sun damage, and bring forth brightness. They reflect harsh light away from the skin, camouflaging fine lines and wrinkles.
In other words, they’re the Facetune app of nature!
The highest-vibe stone of all, diamonds connect us with our infinite personal power and potential. They activate our imagination, awaken our creativity, and align us with the energy of abundance.
Our diamonds are sourced from Canadian suppliers that certify all stones are purchased from legitimate sources that are not involved in funding conflict, do not employ children, and use environmentally-sound extraction techniques. Their facilities are also powered with solar technology for a reduced carbon footprint.
Crystals cannot be high-vibe if they’re involved in harmful sourcing practices. Ethical sourcing is a non-negotiable for us.
Why shouldn’t your highlight also heal and illuminate the skin from within? Beautiful plant-based extracts create a gorgeously smooth, hydrated, and balanced canvas for the shimmer to shine bright upon.
The key to hydrated, radiant, glowing skin. Rich in antioxidant-rich vitamins A and C to boost radiance, combat discoloration and sun damage, and encourage healthy collagen production.
Jojoba oil is deeply hydrating and ultra-restorative. Rich in Vitamin E and other antioxidants, this oil helps fight oxidative stress that can cause premature aging.
This extract soothes and smooths the skin with its high antioxidant content. Naturally anti-bacterial, honeysuckle fights bacteria on the surface of the skin for a balanced complexion.
"It's very smooth and blends in so easily, unlike a lot of other powder products. It's very soft, buttery and reminds me of Pat McGrath, I can't believe this is CLEAN BEAUTY!" - delinamedhin, Makeup Artist
“It’s so damn pretty” - kendra.lspringer, Makeup Artist
“The clean version of Fenty Trophy Wife, except not as chunky! The shade is a gorgeous golden yellow.”- @xrizztina, Makeup Artist
“Āether Beauty’s new vegan, cruelty-free highlighter delivers on all fronts when it comes to being brown-skin friendly, ethical, and sustainable” – Byrdie (Read their full article here).
10% of all Supernova Crushed Yellow Diamond Highlighter sales will go towards United Roots Oakland which provides low-income youth of color with mentorship, meditation groups, media + digital arts training, art + music classes, and connections to job opportunities.
Thank you all for your patience in this long-awaited launch! We can't wait to see all your dusted-in-diamonds, gilded-in-gold highlighter looks!
- Āether Beauty xo
Even though most of us were stuck at home 24/7 this year, beauty was still very much alive. Lockdown (and possibly boredom) awakened our creativity and we experimented with everything eyes, perfected our zoom meeting glow, and took ah-maazing care of our skin (plus gave it a much need break from foundation).
Now in 2021, with many of us still living the lockdown (or semi-lockdown) life, we’ll keep upping our beauty game whether it’s paired with pyjamas or actual go-outside ensembles.
A month-long compassion challenge, Veganuary is your chance to try out the vegan life for the month of January. While it started with just food, Veganuary is broadening its horizons to include vegan beauty, skincare, and fashion. Keep reading to find out:
The first new moon of 2021 falls in the steadfast, tireless, goal-oriented sign of Capricorn. As a cardinal earth sign, Capricorn is the initiator of projects – always presenting groundbreaking new ideas, and working hard to bring them to fruition.
New Moons are a time for recharging, resetting, and planning for the month ahead. It’s a time of new beginnings and direction changes. With Capricorn in charge this month, we’re inspired to #makeithappen, achieve our goals, and lay the groundwork for our future.