The Supernova Crushed Yellow Diamond Highlighter is Here!

The Supernova Crushed Yellow Diamond Highlighter is Here!

July 23, 2020

Say hello to our Supernova Crushed Yellow Diamond Highlighter. It’s a bright gold yellow diamond-infused highlighter that’s beautiful for anyone craving a gilded glimmer, but specifically designed for deeper skin tones.

The texture is super soft, buttery, and deliciously blendable for that lustrous, twinkling, touched-by-the-sun golden glow. And with real diamonds built-in, you’ll quite literally shine like a canary yellow diamond.

And as always, it’s non-toxic, vegan, cruelty-free, and fully recyclable.

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THE FIRST-OF-ITS-KIND FORMULA IN CLEAN BEAUTY

Up until now, clean highlighters have lagged way behind conventional highlighters. Why? The most beautiful, shimmering conventional highlighters are made in a process called a ‘slurry’- basically a wet formula that’s extracted through a machine to create a dry texture. The process removes back-filler shades and creates that ultimate blinding sparkle. The problem is, the ingredients used in a slurry are far from clean and there was no way to ‘cleanify’ the process.

But after 2 years of experimentation, we developed a clean version of a slurry that resulted in the pure sparkle, glistening shine you see in our highlighters – that effervescent glow factor that rivals the best conventional products (except clean, vegan, sustainable, and packed with nourishing, skin-loving ingredients).

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AN ODE TO WOMEN OF COLOR

Most highlighters out there are created with either an icy, silvery finish or a frosty pink tone – shades that cast grey on deeper skin tones. This highlighter is designed with golden yellow undertones to flatter and illuminate melanized skin tones.  

Finding flattering shades is one thing. But women of color have been dealt an unfair hand when it comes to ingredients too. Researchers have found that women of color are disproportionally exposed to higher levels of toxic chemicals in cosmetics than white women. The EWG found that 1 in 12 beauty products marketed towards black women “ranked highly hazardous” on their scoring system.

This is why we wanted to create a stunningly beautiful, high-wattage, soft, blendable, diamond-infused, nourishing highlight for women of color with zero toxins or animal by-products – no sacrifices of any kind.

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Makeup Artist Delina Medhin

HOW TO WEAR IT

With skin-illuminating ingredients and real yellow diamond powder, these highlighters are gorgeous anywhere you crave a golden glow. Along the visage, down the décolletage, across your lids, and anywhere you want some extra shine!

Creative tips from Makeup Artist Delina Medhin: mix highlighter with a few drops of body oil for an all-over body shimmer, dust on top of lipstick, or apply under your foundation for a lit-from-within glow.  

THE CRYSTAL INFUSION: ETHICALLY SOURCED YELLOW DIAMONDS

Diamonds for your skin

Diamonds help stimulate collagen production, reduce the appearance of sun damage, and bring forth brightness. They reflect harsh light away from the skin, camouflaging fine lines and wrinkles.

In other words, they’re the Facetune app of nature!

Diamonds for your spirit

The highest-vibe stone of all, diamonds connect us with our infinite personal power and potential. They activate our imagination, awaken our creativity, and align us with the energy of abundance.

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HOW OUR DIAMONDS ARE SOURCED

Our diamonds are sourced from Canadian suppliers that certify all stones are purchased from legitimate sources that are not involved in funding conflict, do not employ children, and use environmentally-sound extraction techniques. Their facilities are also powered with solar technology for a reduced carbon footprint. 

Crystals cannot be high-vibe if they’re involved in harmful sourcing practices. Ethical sourcing is a non-negotiable for us.

THE #EXTRAGLOW INGREDIENTS

Why shouldn’t your highlight also heal and illuminate the skin from within? Beautiful plant-based extracts create a gorgeously smooth, hydrated, and balanced canvas for the shimmer to shine bright upon.

Organic Rosehip Oil – The Glow Giver

The key to hydrated, radiant, glowing skin. Rich in antioxidant-rich vitamins A and C to boost radiance, combat discoloration and sun damage, and encourage healthy collagen production.

Simmondsia Chinensis (Jojoba) Seed Oil – The Hydrating Healer

Jojoba oil is deeply hydrating and ultra-restorative. Rich in Vitamin E and other antioxidants, this oil helps fight oxidative stress that can cause premature aging.

Lonicera Caprifolium (Honeysuckle) Flower Extract – The Skin Soother

This extract soothes and smooths the skin with its high antioxidant content. Naturally anti-bacterial, honeysuckle fights bacteria on the surface of the skin for a balanced complexion.  

supernova-crushed-yellow-diamond-highlighter

WHAT EARLY TESTERS ARE SAYING

"It's very smooth and blends in so easily, unlike a lot of other powder products. It's very soft, buttery and reminds me of Pat McGrath, I can't believe this is CLEAN BEAUTY!" - delinamedhin, Makeup Artist

“It’s so damn pretty” - kendra.lspringer, Makeup Artist 

“The clean version of Fenty Trophy Wife, except not as chunky! The shade is a gorgeous golden yellow.”- @xrizztina, Makeup Artist 

“Āether Beauty’s new vegan, cruelty-free highlighter delivers on all fronts when it comes to being brown-skin friendly, ethical, and sustainable” – Byrdie (Read their full article here).

katie-jane-hughes

Celebrity Makeup Artist @katiejanehughes - watch her application video here 

OUR CHARITY PARTNER FOR THIS LAUNCH

10% of all Supernova Crushed Yellow Diamond Highlighter sales will go towards United Roots Oakland which provides low-income youth of color with mentorship, meditation groups, media + digital arts training, art + music classes, and connections to job opportunities.

_______________________

Thank you all for your patience in this long-awaited launch! We can't wait to see all your dusted-in-diamonds, gilded-in-gold highlighter looks! 

- Āether Beauty xo




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