It was an exciting moment when Sephora first launched their ‘Clean at Sephora’ program last year, banning 13 toxic ingredients from products bearing their clean seal.
Just over a year later, Sephora is already refining what clean means to them by expanding their no-no list to 50 ingredients that all ‘Clean at Sephora’ products must be formulated without!
They’ve also made it much easier to find clean products with a curated ‘Clean at Sephora’ section on their website.
Among the 50 banned ingredients are well-known toxins like parabens, sulfates, phthalates, formaldehyde, oxybenzone, triclosan, triclocarban, coal tar, hydroquinone, lead, mercury, aluminum salts, DEA/TEA/MEA/ETA, and more.
Some of the 50 ingredients aren’t completely banned but limited in concentrations:
While not an exhaustive list, this is a great baseline if you're looking to avoid many of the most dangerous and well-documented toxins in your beauty routine. Use the 'Clean at Sephora' seal as a starting point, then read ingredient labels to evaluate products against your own personal standard of clean.
This change was spurred in large part by the Sephora Beauty Insider community – in other words, you guys! You asked for more clean options and stricter ingredient standards, and Sephora listened.
While there's still progress to be made in bumping up this measure of clean to something truly and undeniably safe and non-toxic, the process is in motion!
So, congratulations to all you clean beauty supporters! Thank you for continuing to support and champion clean, ethical, sustainable beauty. You are truly changing the future of cosmetics, one clean beauty buy at a time.
Sephora is the first global beauty retailer to create a public chemical policy. And as the world’s largest beauty destination, they lead the charge – where Sephora goes, the rest of the industry will likely follow. And they're continuing on forward - Sephora's goals in the next few years are to:
“As our clean movement grows, we'll continue to add exciting new brands and identify even more chemicals to reduce and eliminate.” - Sephora
What this means: keep commenting, sending messages, and voting with your dollars in-store and online. As demand rises for clean products and stricter ingredients standards, so will Sephora's focus on clean beauty!
‘Clean’ is an unregulated and heavily debated term in the beauty world. It means different things to different people, but ultimately, it means non-toxic.
At Āether Beauty, we ban over 1400 ingredients from our products (as compared to 11 banned ingredients in the US and 1300 banned in the EU). We also extend the idea of ‘clean’ beyond just our ingredients. Clean is a holistic, far-reaching definition for us – summed up as ‘do no harm’ to any person, animal, or the planet.
In addition to non-toxic ingredients, ‘clean’ means that the origins of our ingredients are clean and pure:
Clean beauty means a clean conscience! It means that from our non-toxic, vegan formulas, to our sustainable, ethically-sourced ingredients, to our zero-waste, recyclable packaging, we are bringing only good into this world. #goodvibesbeauty
What we see in the future: these standards will become the baseline for ALL beauty and personal care products. Clean will just become normal.
Because the truth is - the same gorgeous colors, effects, and results can be achieved with clean, non-toxic ingredients. There's just no reason or excuse to use toxic (or non-vegan) ingredients anymore. Let’s work together to bring the industry forward – to encourage brands to stop choosing the cheapest, most readily available option, and instead choose the healthiest, most ethical, AND most effective ingredients available.
Thanks for tuning in to our blog and for supporting clean beauty! Leave us your comments and questions below or visit us on Instagram.
-Āether Beauty xo
Even though most of us were stuck at home 24/7 this year, beauty was still very much alive. Lockdown (and possibly boredom) awakened our creativity and we experimented with everything eyes, perfected our zoom meeting glow, and took ah-maazing care of our skin (plus gave it a much need break from foundation).
Now in 2021, with many of us still living the lockdown (or semi-lockdown) life, we’ll keep upping our beauty game whether it’s paired with pyjamas or actual go-outside ensembles.
A month-long compassion challenge, Veganuary is your chance to try out the vegan life for the month of January. While it started with just food, Veganuary is broadening its horizons to include vegan beauty, skincare, and fashion. Keep reading to find out:
The first new moon of 2021 falls in the steadfast, tireless, goal-oriented sign of Capricorn. As a cardinal earth sign, Capricorn is the initiator of projects – always presenting groundbreaking new ideas, and working hard to bring them to fruition.
New Moons are a time for recharging, resetting, and planning for the month ahead. It’s a time of new beginnings and direction changes. With Capricorn in charge this month, we’re inspired to #makeithappen, achieve our goals, and lay the groundwork for our future.