OUR PALETTES: HOW TO CHOOSE

March 23, 2020 1 Comment

We get asked almost daily “how do I choose between your eyeshadow palettes?!” So, we’ve put together a little guide to help you make up your mind!  

While each palette has different textures, colors, and crystal infusions, let’s first chat about what every Āether Beauty palette has in common:

• Non-toxic, skin-nourishing, organic ingredients
• Sustainable, fair-trade ingredient sourcing
• Ultra-pigmented, smooth, buttery formula
• Zero-waste, fully recyclable packaging
• Certified Vegan and Cruelty-Free by PETA and Leaping Bunny
• Crystal-infused for gorgeous glow outside and transformative benefits inside
• 1% of sales donated to 1% for the Planet

The bottom line: you should never have to sacrifice performance for safe ingredients, or animals for beauty, or the planet for packaging. You can have it all, with zero trade-offs, knowing that only goodness went into this product, and only goodness will come out of it - for us, the animals, and this planet. #goodvibesbeauty

The only choice you're left with: which #nosacrifice palette you want to try out first! Keep reading for our help-you-decide guide. 

ROSE QUARTZ CRYSTAL GEMSTONE PALETTE 

Soft, romantic glamour

Our first eyeshadow palette launch, the Rose Quartz Crystal Gemstone Palette is the perfect everyday, soft, romantic, universally flattering collection of colors. It’s an all-inclusive palette in so many ways:

• Inclusive for every skin tone and eye color
• Inclusive for every occasion: day, night, office, nights out
• Inclusive in textures: matte, shimmer, metallic, duo-chrome
• Inclusive in uses: you can use the shades not just for shadow, but as highlighter, blush, contour, and eyeliner

Choose this palette if:

You’re looking for your holy-grail, all-in-one, clean, ultra-pigmented palette. It’s super versatile, breathlessly romantic, and works overtime with shades that do more than double-duty.

Crystal Infusions

Every shade is infused with Rose Quartz crystals. Rose Quartz heals the heart chakra, allowing you to open your spirit to the energy of love. Rose Quartz also helps reduce the look of fine lines, wrinkles, and redness. Not to mention the gorgeous luminous effect it has on your skin!  

Shades that do double duty:

HIGHLIGHTER SHADES

These shades can be used as a highlight under the brow bone, in the inner corner of the eye, and even along the cheekbones for a gorgeously lit-from-within glow!

Stardust – a light pink shimmer. Use as a romantic, rosé-inspired highlight.

Divine – pink to peach duo-chrome. Use for a high-wattage highlight that transforms with the light.

Reawakening – pink to gold duo-chrome. Apply just a touch for a glimmer that dances between sun-kissed and rose-dusted.  

BLUSH SHADES

Scorpio – Rose brown matte. A deeper, matte blush shade for gorgeous definition on medium to dark skin tones.

Heartstone - Rose pink shimmer. For that shimmery pink, I'm-in-love flush.

DUO-CHROME SHADES

These shades shift as they catch the light, giving you a multi-faceted, layered effect with just one swipe.

Reawakening – Pink to gold duo-chrome

Divine – Pink to peach duo-chrome

Astarte – Lavender to silver-blue duo-chrome

Aura – Maroon to blue-purple duo-chrome

EYELINER

Any shade can be used to line the eye, but these two give that smoky dose of drama you look for in an eyeliner shade.

Aphrodite – Violet gray matte

Grounding – Charcoal matte 

CRYSTAL GRID GEMSTONE PALETTE

Rich, celestial drama

Our second eyeshadow palette, the Crystal Grid Gemstone Palette is deep, dramatic, and decadently jewel-toned. Vivid shades for those starlit strolls, moonlit trysts, and artistic, creative moments. But let’s be real – we can all use a little more glitz in every moment of our lives!

Choose this palette if:

You love yourself some rich, dramatic, vibrant shadows! Every shade has a little (or a lot) of shimmer, sparkle, metallic, or duo-chrome glamour. No mattes, no subdued shades, subtlety is not our game on this one. This palette is for your cosmic expression – to experiment with color, layer those luxurious textures, and call forth the artistry within.

Crystal infusions

We named this the Crystal Grid Gemstone Palette for a reason! This palette is infused with 6 different crystals: Diamond, Amber, Sapphire, Topaz, Amethyst and Tourmaline. Each crystal adds a different facet of shine, luminosity, and unique healing, uplifting qualities. If you can’t get enough crystals in your life, and you don’t want to play favorites, this palette is for you. A little about each crystal:

Diamond – a seriously high-vibe stone, diamonds activate the crown chakra – opening the mind and spirit to infinite possibility, imagination, and creativity.

Amber – absorbs negativity and helps alleviate stress. It enhances our self-confidence and stimulates our creative expression. 

Sapphire – considered one of the most sacred stones, sapphire helps facilitates self-expression, allows you to express your truth, and connect to a deeper understanding of yourself.

Topaz – found in more than one of our palettes, topaz is the stone of creativity and abundance – it helps bring your highest intentions to life.

Amethyst – connected to the crown chakra, Amethyst purifies negative thoughts and helps release stress, anxiety, and fear. It helps remove darkness and bring forth the light.

Tourmaline – seen as a ‘psychic shield’, Tourmaline helps deflect negative energy from our mind and spirit. It transforms low vibe energy into positive, creative action.

Shades that do more: 

HIGHLIGHT SHADES

This is the palette of shimmer and shine – so you might guess there are a few MAJOR options for a #lit highlight:

Moonlight - White silver metallic. For an icy, doused in diamonds look. And we mean literally - there are real diamonds inside.

Diamond – Sand shimmer, infused with diamond. For a soft, golden glimmer you just can’t resist.

Topaz – Antique gold metallic, infused with topaz. For next-level, 24-karat dripped in gold gorgeousness. Just a touch and you’ll shine bright.

EYELINER SHADES

For smoky, sultry definition, use these shades as-is or dip your brush in water first for some serious color payoff.

Intuition – Saddle brown shimmer infused with topaz.

Recharge - Charcoal gray metallic, infused with topaz. 

SUMMER SOLSTICE PALETTE

Golden, sun-kissed warmth

The Summer Solstice Palette feels like dancing barefoot on the sand, moonlight rising, waves crashing, tiki torches lit, bonfire blazing – the completely magical energy of summer.

Choose this palette if:

You want it all, wrapped in a golden summer sunset. Summer Solstice is a versatile mix of mattes, metallics, shimmers, duo-chrome, and satin shades to invoke those sacred summer sunsets any time of year. It’s an all-in-one palette to create any look under (and inspired by) the sun.

Crystal infusions

Summer Solstice’s three warm and decadent crystals, Amber, Ruby, and Topaz give you that touched-by-the sun, glowing-from-within vibe:

Amber: Amber transforms negative, blocked energies into positive, vibrant energy. It helps remove toxicity from our mind, body, and spirit.

Topaz: Topaz is the stone of creativity and abundance – it helps bring your highest intentions to life. 

Ruby: Ruby emanates power, prosperity, and sensuality. It stimulates the heart – awakening passion and love in your life. 

Bonus shade uses:

Like the Rose Quartz Crystal Gemstone Palette, this palette is incredibly versatile in colors, textures, and finishes. It's an all-in-one, wear-anywhere palette that can do naturally subtle or seriously striking. And the shades can be worn in so many bonus ways: 

HIGHLIGHTER

Apply in the inner corner of your eye, along your brow bone, atop your cupid’s bow, and even as a highlighter along your cheekbones.

Citrine – light sand shimmer infused with topaz. The perfect all-over highlight for every skin tone.

Amber – golden metallic infused with amber. Not for the faint of heart, this shade is a high wattage and oh so #extra highlight. And we’re here for it!

BLUSH

Solar Eclipse – peach metallic infused with topaz. A universally flattering shimmer shade, it's a perfect blush for every skin tone.

Sol – apricot matte, infused with amber. A pop of peachy warmth, gorgeous on medium to dark skin tones. 

Ruby – pink ginger metallic, infused with ruby. A rich dose of drama for the bold and blush-obsessed. You only need a light dusting for multifaceted shine.   

EYELINER

Three decadent shades in matte, satin, and metallic that can double as a liner. 

Midsummer - golden saddle brown satin infused with amber.

Sistere - milk chocolate matte, infused with ruby.

Intrinsic - red-brown metallic, infused with ruby.

AMETHYST CRYSTAL GEMSTONE PALETTE 

Regal mystique

The Amethyst Crystal Gemstone Palette is our ode to the luxuriously regal, magically mystical, deeply spiritual shade of purple. It's a cosmically aligned, amethyst-infused palette you'll love!

Choose this palette if:

Firstly, pick this palette if you LOVE purple. From ethereal lavender to provocative plum, this palette brings out every side of purple: a bit of the mystical, a dose of the royal, a pinch of the magical, and a glimpse of the mysterious. Don't let all the brightness intimidate you though - purples combine with gorgeous neutrals for a universally flattering palette made to work magic with every eye color and shine bright on every skin tone. 

The Crystal infusion: Amethyst

Amethyst For Your Skin

Amethyst powder illuminates the skin for that bathed-in-radiance, #litfromwithin glow. It helps reflect harsh light away from the skin, camouflaging wrinkles and fine lines. 

A truly skin-soothing stone, amethyst emits infrared rays which boost circulation in the skin, calming inflammation and redness. Its negative ion-charge helps detoxify the skin by drawing out toxins and free radicals.

Amethyst is also known to target bacteria growth, making it beneficial for acne-prone skin.

Amethyst For Your Spirit

Connected to the crown chakra, Amethyst aligns you with the infinite consciousness that you are. It purifies negative energy/thoughts and helps you connect with your intuition and act on your imagination.

Bonus shade uses:

EYELINER 

Almost every shade in this palette would be gorgeous as a liner, but these shades give that sultry dose of drama you love in an eyeliner.

Psychic: Deep Charcoal Purple Metallic

Pisces: Purple Black Shimmer

Transcendent: Duo-Chrome purple to black

HIGHLIGHTER

This shade can be used as a highlight under the brow bone, in the inner corner of the eye, and even along the cheekbones, nose, and cupid’s bow for an ethereal, moonlit glow!

Mystic – Moonlight shimmer

______________________

Thanks for tuning in to our blog beauties! We hope this blog helped you make up your mind! And P.S. stay tuned for our new all-matte palette, The Joshua Tree Palette launching mid-April! 

-Āether Beauty xo

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