As a white woman, I’ve never been the victim of racial injustice. I know I’ll never fully understand what it feels like to fear for my life when jogging down the street, or feel unsafe in the presence of police.
But I am here to learn, to listen, to educate myself, to stand with you, and share the truth we all need to hear. I’m here to share my platform to help amplify the voices of black leaders and organizations - to support this revolution in any way I can.
Silence is racism and we are all complicit in creating suffering for the black community as long as we don’t speak up about the injustice they’ve been facing. As a brand, and as a woman, I share your protest, I see your suffering, I am taking it to heart, and I pledge to be a part of the revolution. It sickens me that so many people have had to endure this reality for generations and generations.
This month, we’ll be donating all charity proceeds to Communities United Against Police Brutality. And for the month of June, we’ll only be posting content from the black community. We’re here to share our platform for your voices to be heard.
To everyone looking for how to help: keep reading for a list of resources and actions you can take to support this movement and help end racial injustice against the black community.
Attend a protest in your area if possible. Especially as white women and men, we can act as protection for black citizens who are much more likely to be targeted by brutality and violence.
If it isn’t possible to take part in-person, consider donating to organizations that are posting bail for imprisoned protestors all over the country.
There are countless hard-working and effective non-profit organizations working for change that you can support with your donations:
These are actions we can all take to support justice for George Floyd and so many other black men and women who have been victims of police brutality, racial violence, murder, and unjust prosecution.
To see real change, we need a government that supports equality and true universal justice. Register to vote early if you’re not already registered. Click here to see when presidential primary elections are being held in your area.
It’s time to start binge-watching stories that truly matter – to learn the true history of America, the realities that were altered or glazed over in history class. These documentaries, series, and talks are must-watches to educate ourselves about racism, privilege, discrimination, and inequality:
If you’re a reader, these are some of the most recommended books by black activists and leaders to educate yourself on racial injustice, systemic racism, and white privilege and supremacy.
Fill your IG feed with black leaders and organizations that will awaken you to the full truth of racial injustice in our country. These leaders ask not to be used as one-on-one teachers (as in sending DMs and emails), they ask that we use the resources and tools they’ve created to educate ourselves. Share these resources, truths, and tools far and wide to amplify their voices.
Beautiful skincare and beauty brands founded by black women to support today and every day.
It may seem small in comparison to the bigger picture of racial injustice, but it’s just another sign of systemic racism that WOC have to face on a daily basis – and something I feel compelled to speak about as a clean beauty Founder. The lack of inclusivity in clean beauty is one of the main reasons I started Āether Beauty. When I was a Product Developer at Sephora, I noticed how woefully lacking the shade ranges were in the clean beauty market. While we were producing 40-shade foundation ranges for the Sephora line, black women shopping for clean cosmetics basically had nothing to choose from. And truthfully, that hasn’t changed much in the years since. 1 in 12 beauty products marketed to WOC are deemed toxic and that is inexcusable.
No one should have to choose between clean ingredients and using the correct shade – no one should have to scour the beauty aisles for a shade deep enough to match their skin tone. You deserve all the options that white women are given. I know it’s small, but I want you to know that I always have and always will formulate for all skin tones.
Beauty needs to do better. Brands need to CHANGE and not simply donate money from their large VC-backed accounts (although it's great they ARE donating). Beauty brands need to have WOC in the forefront of their product offerings (not just in an add-on shade later). Beauty brands need to hire and have more WOC in executive-level positions.
I pledge to work with more black influencers, black makeup artists, and to hire more black models. When I'm able to hire a team (I'm still the only employee), I will make sure to hire and promote WOC. I am committed to continuing this conversation with Aether Beauty.
To all black women and men, I stand with you. In beauty, and in every subtle and blatant area of your life that you’ve had to deal with discrimination, ignorance, injustice, violence, or any other kind of racial bigotry.
I know I’ll never fully understand your reality from my position of privilege, and that I'll probably say things wrong, but ignorance and all, I am your ally in this revolution. I am listening, I am learning, I am taking action.
(Cover image by: @shirien.creates)
Even though most of us were stuck at home 24/7 this year, beauty was still very much alive. Lockdown (and possibly boredom) awakened our creativity and we experimented with everything eyes, perfected our zoom meeting glow, and took ah-maazing care of our skin (plus gave it a much need break from foundation).
Now in 2021, with many of us still living the lockdown (or semi-lockdown) life, we’ll keep upping our beauty game whether it’s paired with pyjamas or actual go-outside ensembles.
A month-long compassion challenge, Veganuary is your chance to try out the vegan life for the month of January. While it started with just food, Veganuary is broadening its horizons to include vegan beauty, skincare, and fashion. Keep reading to find out:
The first new moon of 2021 falls in the steadfast, tireless, goal-oriented sign of Capricorn. As a cardinal earth sign, Capricorn is the initiator of projects – always presenting groundbreaking new ideas, and working hard to bring them to fruition.
New Moons are a time for recharging, resetting, and planning for the month ahead. It’s a time of new beginnings and direction changes. With Capricorn in charge this month, we’re inspired to #makeithappen, achieve our goals, and lay the groundwork for our future.