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GET THE LOOK: VDAY EDITION

February 13, 2020

Whether you're celebrating your love for yourself or for someone else this Vday, let's take this chance to bring a little crystal-infused love and light to our beauty looks!

In an ode to all things love, we’ve put together a little collection of your most romantic looks using our three favorite love-inspired products:

The OG Rose Quartz Crystal Gemstone Palette
Our new Supernova Crushed Pink Diamond Highlighter, and
Our new Radiant Ruby Lip Crème (available only at Sephora online)!

WHY WE LOVE THESE THREE FOR VDAY (AND ANYTIME YOU WANT TO ALIGN WITH THE ENERGY OF LOVE)

The Rose Quartz Crystal Gemstone palette is universally flattering, irresistibly romance-toned, and infused with real Rose Quartz crystals. Rose Quartz is known as the ‘heart stone’ – it helps heal the heart chakra, allowing you to open your spirit to the energy of love. Rose Quartz also helps reduce the look of fine lines, wrinkles, and redness. Not to mention the just-kissed luminous effect it has on your skin!

The new Supernova Crushed Pink Diamond Highlighter, with its rose gold hue, brings a glistening, ethereal glow just like the flush of a new flame (or that moment YOU realize you're perfect and deserving of your own love). Not to mention, it’s infused with real diamond powder – and what’s lovelier than diamonds?!

A super-hydrating blend between a full-color liquid lip and a buttery lip cream, our Radiant Ruby Lip Crème is a deliciously decadent, ruby-infused love letter to your lips. Rubies are known to stimulate the heart – awakening passion and love in your life. Available exclusively at Sephora online, it’s the full-color swipe of silky, love-filled drama to complete your Vday look!

And the icing on this love-themed cake: until Valentine's Day, you can get our new Supernova Crushed Pink Diamond Highlighter for just $16 when you purchase our Rose Quartz Crystal Gemstone Palette. Use the code BEMINE at checkout!

radiant-ruby-lip-creme

THE LOOKS

MONOCHROME ROSE GLOW

For a romantic monochromatic look that feels almost bronzey, carry those gorgeous pink shades all over the face – on lids, cheeks, and lips.

HOW TO CREATE THIS LOOK

Apply the shade ‘Heartstone’ all over the lid and along the lower lash line.
Create a winged liner with the shade ‘Scorpio’. Start in the middle and wing it out, creating a fairly thick line. Keeping eyes open, follow the wing to the upper lid to create a triangle on the outer corner. Blend to soften the edges.

For that all-over-glow, dust our Supernova Crushed Pink Diamond Highlighter along your cheekbones and under the brow bone.

makeup-blake-youtube

Image: @makeupblake

VINTAGE STARLET

For a 1920s sultry starlet vibe, take a page out of Magdalene’s art deco beauty book. She’s wearing:

Rose Quartz Crystal Gemstone Palette on her eyes
Supernova Crushed Pink Diamond highlighter on her cheekbones
Radiant Ruby Lip Crème in 'Inspire'- available only at Sephora online.

vintage-starlet

Image: @littlemissmagdalene

AN ARIANA GRANDE VDAY

What would Ariana Grande do? Well, definitely this half-up style, and maybe these mauvey pinks! Kelly wears our Rose Quartz Crystal Gemstone Palette, and for a similar all-over glow, try our Supernova Crushed Pink Diamond Highlighter!

HOW TO CREATE THIS EYE LOOK

Apply the shade 'Reawakening' all over the lid, blend well.
Swipe the shade 'Aura' along the crease.
Apply the shade 'Divine' in the center of the lid.

dress-well-be-well

Image: @dresswellbewell

NEXT-LEVEL NEUTRAL

Pinks and purples are the new black - who's with us?! Cool-toned shades can deepen and richen your own eye color while adding some can't-look-away interest to your eye look. Karina is wearing our Rose Quartz Crystal Gemstone Palette.

Image: karina_motd

GROWN-UP PINK

When pink becomes sultry. For a grown-up take on the bubblegum pink look, smoke out your shadows and add a deeper, mauvey lip for drama. Susan wears our Rose Quartz Crystal Gemstone palette on the eyes, and for a similar lip (with some shine), try our Radiant Ruby Lip Crème in the shade ‘Protect’ – available only at Sephora online.

susan-prieto

Image: @susanprietooficial

ALL IS BRIGHT

Capture all the light and love with a bathed-in-radiance stardusted highlight. Oh, and maybe a magenta lip and romantic rose lid to bring it all together. Maria wears our Supernova Crushed Pink Diamond Highlighter.

For a similar eye look, try our Rose Quartz Crystal Gemstone Palette, and if you’re all about that statement Magenta lip, you’ll love our Radiant Ruby Lip Crème in the shade ‘Passion’ – available only at Sephora online.

marife-instagram-vday-look

Image: marife1518

SUBTLE IS SEXY

For that softer ‘I’m in love’ look, keep everything simple and subtle – a slight cat eye, a touch of mascara, brushed up brows, and of course a light-reflecting glimmer of Supernova Crushed Pink Diamond Highlighter along the planes of your face.

vday-look-renere-instagram

Image: renere_hverdag

ALL OUT GLAM

If you're feeling #extra, dial up the glam all the way with a metallic purple eye look and a strawberry red lip! On her eyes, Vida is wearing shades from three of our eyeshadow palettes:

From the Rose Quartz Crystal Gemstone Palette, she's wearing the shades 'Heartstone' and 'Stardust'.

From the Crystal Grid Gemstone Palette, she's wearing the shades 'Sandstone', 'Amethyst', 'Amber', 'Moonlight', and 'Energy'.

And from the Summer Solstice Palette, Vida's wearing the shades 'Balance', 'Intrinsic', and 'Ruby'.

vida-the-diva

Image: @vidathediva40

GIMME THE GLOW

Nothing says romance like a gorgeous rosy cheek, a sultry smoky eye, and glossy nude lips. To create this look, Lauren used our Summer Solstice Palette on the eyes and our Supernova Crushed Pink Diamond Highlighter along her cheekbones, down the nose, and in her cupid's bow.

wholly-beautiful

Image: whollybeautiful

LOOK-AT-YOU LIP

A bright red lip, but make it fashion. Enter a neutral smoky eye, a subtle dusting of rosé highlight, and a strawberry red statement lip – voila, romance made chic. Reagan’s wearing:

Supernova Crushed Pink Diamond Highlighter
Radiant Ruby Lip Crème in 'Inspire' – available only at Sephora online.

reagan-hart

Image: Reagan Hart

PINK FOR PRESIDENT

Pink is the new neutral – are we right? For a subtle, champagne pink vibe, try Crystal’s easy look using the Rose Quartz Crystal Gemstone Palette.

HOW TO CREATE THIS LOOK

In the crease, use the shade 'New Moon'.
Apply the shade 'Balance' in the outer corner and blend all over the lid.
Swipe the shade 'Citrine' along the brow bone and inner corner of the eye.

crystal-hefner

Image: crystalhefner

I DON'T DO SUBTLE

For a more dramatic (and #seriouslylit) Vday look, douse yourself in our Supercharged Crushed Diamond Highlighter. For a similar eye look, embrace those metallic and duo-chromes pinks in your Rose Quartz Crystal Gemstone Palette (Divine, Reawakening, Aura, and Heartstone).

that-girl-shae

Image: @thatgirlshaexo

_____________________________

Wishing you all the love and crystal-infused light today and everyday. Tag us in your looks on Instagram - we love seeing how you wear your Āether Beauty!

- Āether Beauty xo

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Also in #goodvibesbeauty - Aether Beauty Blog

BIOPLASTICS: ALL YOUR Q’S ANSWERED

February 20, 2020

So, bioplastics – where did that topic come from? Well, we've gotten this question a few times from you - the super discerning, dig-deep-for-truth beautiful people that you are! You've seen bioplastics pop up in beauty packaging, you want to know the whole truth, and we are so here for it!

Keep reading for:

What is bioplastic, how is it made, & why was it created?
Are bioplastics the answer? The drawbacks.
Biodegradable vs degradable vs compostable vs recyclable
Where to send bioplastic/plastic when we’re done with it
How to reduce our plastic usage overall

IS PACKAGING THE NEW CLEANWASHING?

February 06, 2020

In today’s blog, we’re telling the truth about cosmetic packaging, and helping you decipher the truth from the claims when it comes to sustainability. Keep reading for:

The current packaging situation in beauty
Terracycle: the end-all solution or a band-aid?
Why we use Terracycle
Why recycling began in the first place
How we do sustainability
The never-recyclable packaging elements to watch out for

TERRACYCLE X ĀETHER BEAUTY: HOW TO RECYCLE YOUR BEAUTY BUYS

January 29, 2020

As creators of the world’s first fully-recyclable eyeshadow palette and first fully recyclable & 100% recycled plastic lip component, we take sustainable packaging seriously. In fact, we refuse to launch any product until we’ve found a fully recyclable, sustainable way to package it.

That’s why we’re so excited to announce our new partnership with Terracycle, a recycling company that’s taking waste-transformation to the next level!