Did you know that the US bans only 11 chemicals in the cosmetics industry? And the last time that law was updated was in 1938? Since then there have been over 16,000 ingredients used in the beauty industry. And it's up to brands to self regulate. Say what??? Āether Beauty bans over 1400 ingredients going above and beyond both the EU and US regulation. We do the research so you don't have to. After all, we wear this stuff too!
Did you know that 1/3 of the US landfill waste is from personal care beauty products. ONE THIRD. That's not ok in our books. Instead, we make sure that our packaging is and will always be 100% recyclable and using recycled materials. We have done the research and visited recycling facilities to learn what actually does and does not get recycled, which is why we have removed the mirrors and magnets from our palettes- they are not recyclable at all! Who knew? Think about all those products with mirrors and magnets, all sitting in landfills. We didn't want our products ending up in a landfill, so we removed them. After all, we live on this planet too!
1% for the Planet
Did you know that we are a Benefit Corporation and also part of 1% for the Planet? That means we donate 1% of sales to certain environmental charities that help the earth. So far, we have partnered with The Water Project (which provides clean water to communities in Africa), The Rainforest Foundation (which help indigenous people secure land rights) and The Surfrider Foundation (which helps to clean up our oceans). After all, we feel that being a sustainable company, it's our duty to use our company as a way to give back to those in need!